Within a globe wherever tech CEOs often keep meticulously curated company personas, Mariya Nurislamova stands out for embracing a path that number of dare to tread. As being the co-founder and CEO of Scentbird, among the major fragrance subscription expert services in North The us, Mariya has proven herself to be a ahead-wondering business leader. But beyond her success in the company earth, she has also emerged for a spiritual tutorial and intuitive Instructor, a transformation she shares openly through her YouTube channel, “This Is Mariya.”

This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova Just about the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.

Constructing Scentbird: A Fragrance Disruptor
Mariya’s enterprise career took flight in 2014 when she co-Established Scentbird, a business made to make designer fragrances more available through a every month subscription product. Modeled right after Netflix, but for perfume lovers, Scentbird promptly became a go-to System for fragrance discovery. Below her Management, the organization grew to provide more than seven-hundred,000 subscribers, supplying usage of a lot more than 800 fragrances from major world-wide brands.

With a robust Basis in brand tactic, supply chain logistics, and promoting, Mariya effectively attracted undertaking cash, participated inside the Y Combinator accelerator, and served Scentbird scale into a $100M+ income corporation. She afterwards expanded her portfolio with Deck of Scarlet, a attractiveness model, and Drift, a car or truck fragrance business.

But even though her name in the startup planet was soaring, Mariya was quietly undergoing a spiritual transformation that could shortly spill into the general public eye.

The Awakening: A Change to Spirituality
Around 2018, Mariya knowledgeable what she referred to as a spiritual awakening. This internal evolution motivated her to dive into metaphysics, Electricity do the job, meditation, and intuitive channeling. As she deepened her spiritual practice, she began creating content material to aid Other folks check out their unique consciousness, in the long run launching her YouTube channel “This is often Mariya.”

The channel, which now has around one hundred,000 subscribers, characteristics a wide array of material—guided meditations, soul therapeutic approaches, chakra do the job, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and often deeply individual. She invitations her viewers to attach with on their own, the divine, and also the unseen energies that condition our each day lives.

Her followers frequently explain her information as transformative, and he or she has cultivated a deeply loyal spiritual viewers by means of constant engagement and authenticity.

Controversy at the Crossroads of Id
Although many have embraced Mariya’s twin identity, Many others have elevated eyebrows—especially as her metaphysical beliefs are getting to be far more publicly visible. In 2024, a element with the Company of Vogue spotlighted the tension concerning her roles like a tech CEO and a spiritual Instructor.

Several of Mariya’s statements—such as comments on different therapeutic, extraterrestrial beings, and controversial sights on historic figures—sparked backlash from customers, influencers, and perhaps previous collaborators. Numerous natural beauty influencers severed ties with Scentbird, citing discomfort with Mariya’s spiritual rhetoric. Social networking discussion boards debated the appropriateness of her beliefs in relation to her leadership place within a mainstream brand.

In reaction, Mariya clarified that her spiritual teachings are particular and available below her 1st title only, intentionally divided from her Experienced identity. However the controversy opened up a broader discussion about no matter if general public figures can—or should really—compartmentalize their beliefs in the age of transparency.

The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Whilst several founders try to keep up an image of neutrality, she has preferred to point out up as her comprehensive self. This level of transparency may be the two magnetic and polarizing.

On one particular hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an market usually focused solely on scale and system. On one other, her outspokenness about spiritual matters invites scrutiny, especially in an period when on the net content can quickly go viral and provoke potent reactions.

However, Mariya’s technique speaks to some further cultural shift. As more and more people examine wellness, consciousness, and personal advancement, figures like her—who bridge the spiritual and material worlds—may well turn into much more popular, not a lot less.

Businesswoman. Mystic. Influencer.
Together with operating her providers and YouTube channel, Mariya has designed an ecosystem of spiritual offerings. She hosts retreats, presents private channeling periods, sells spiritual tools, and has even published a ebook titled seventy two Keys to Manifestation. She’s in essence created a parallel company in the spiritual Room—solely independent from her job at Scentbird, but equally as structured and scalable.

Her spiritual manufacturer, like her attractiveness model, is global, polished, and knowledge-pushed. It’s clear that Mariya applies precisely the same level of target and creativeness to both of those spheres of her lifestyle. No matter if main a team of developers or channeling divine Vitality for the guided meditation, she provides with clarity and conviction.

The Highway In advance
Mariya Nurislamova’s journey raises vital questions about identity, leadership, and general public lifestyle. Can a tech CEO also be a mystic? Ought to enterprise leaders share their personalized beliefs with the public? What takes place when People beliefs problem typical norms?

Regardless of the answers, Mariya continues to wander her route unapologetically. She signifies a different era of entrepreneurs—types who aren’t frightened to be complex, spiritual, and multidimensional. Her boldness could Charge her some partnerships, but it also earns her admiration from those that benefit truth over conformity.

In the long run, Mariya Nurislamova isn’t just redefining what it means being a CEO. She’s redefining what it means to generally be total.

Mariya Nurislamova mariya nurislamova life within the intersection of logic and intuition, company and spirit, leadership and vulnerability. Her Tale is a Daring testomony to dwelling authentically, even when that authenticity includes possibility. As she proceeds to expand her twin empire—each earthly and cosmic—she invites us all to consider what this means to lead with soul.

Whether or not the thing is her for a visionary or even a provocateur, one thing is definite: Mariya Nurislamova isn't frightened to interrupt the mildew.